SNSD have comeback! But this time is dark concept.From 11th March till 15th March,SM had released the dark concept photos of SNSD within these 4 days.
With the full black outfit,it present a totally different feel than the previous one which is a colourful outfit.Not only their outfits are different,even their facial expressions are no longer cute but arrogant, which is totally different as compared from the past.
"What Black Soshi actually is?"
For the girls 180 degree changed, fans are full with questions and endless doubt.Other than revealing the photos of the 9,the rest still remain secret.On the 16th March,the teaser of the dark concept of SNSD had been revealed.They don't used their colorful colors instead make a comeback with black.Let's revealed the "Black Soshi".
1."Black Soshi,is design for what purpose?"
Black Soshi just like what the name had shown,it means the dark side of SNSD.That means abandoned all those colourful outfits, and used black from head to toes to present the dark concept.Recently just revealed the dark concept photos of the 9 and the teaser of the mv,it indeed aroused the fans and netizens curiousity about it.
The 2nd speculate is by wearing the black outfits and become popular is an unique way of promoting by SM,and claimed to be SMP.During this period of time,through the intense competitions among the idol groups,SM conveyed the message of social criticism.Fans predict that SNSD will enter the SMP through this dark concept.
The last speculation is a brand new song which have totally different feeling and no relation with the 2nd album "Oh!".Also already decided the follow up song is new song for the repackage album and the dark concept is the theme of the song.
Just like what it predicted,the follow up song is in the repackage album.SM representative said: "Black soshi is the concept of the repackage album" then continued "the follow up song didn't included in the 2nd album and it's a brand new song totally different feeling from Oh! ".
2." Black soshi? Is prepared before the release of 2nd album "
2010 is the year whereby various idol groups go for the dark concept.Recently Kara and T-ara had made their comeback with dark concept which showed the charisma that they never had before and received a lot of good response from fans.Then can SNSD come to the fore with the dark concept in the Kpop music industry?"According to a SM representative:" Black Soshi does not have any relation to do with other girls group,because this dark concept was already planned to prepare since some time ago.The promotion team added :"This dark concept actually was prepared since last autumn" then went on and said "And because of this promotion strategy,it had attracted a lot of attention amongst the fans and netizens".
For SNSD this strategy is important.On 11th March,SM released the dark concept photos of SNSD and gained a lot of good response from fans.The way of releasing the photos according is to maintain fans interests.
SM representative continued "Every member of SNSD is very perfect,there's no special reason who releasing first or last." "then the procedures of releasing the photos is based on our feel and the similiarity of the photos".
During this period of time,SNSD had been singing songs that attract a lot of male fans with the theme song of 2nd album "Oh!".In the lyrics of the song,the girls boldly sing "oppa" and captured the heart of many male fans.
However this time,the keywords of the black soshi is not "oppa" anymore.Follow up song is a song specially made for "unnie".A representative of the promotion team added "This time,the theme song of the Black Soshi represent the inner side of women and also preview for other changes "Is a song that not only attract the male fans but also the female fans".
For the 180 degree changes of SNSD,fans are really looking forward to it.A high school girl commented "Previously,both the cute and sexy images are very strong" then continued "As the top girls group,in order to achieve for a higher level,a bold attempt is also necesssary for them".
Since they debuted till now,to appear as Black soshi is the 1st time for SNSD.The MV of the dark concept of SNSD will release on 17th March and teaser will be released before this then follow by the release of the song.
Source:SportSeoul
FansTaengoo & snsdlife @ snsd-life.blogspot
